Branding and Design

A custom logo establishes credibility, creates brand recognition, and firmly positions your company within the marketplace. While there are many factors to building an impactful logo and visual identity, a major influence on your logo’s success is its color palette. Your brand’s choice of color scheme is one of the most crucial in determining how the public may interpret your business. If you’ve heard of color theory, you may know that certain color combinations create distinct perceptions and elicit emotions. Examining the market trends in your industry and understanding what colors your customers respond to, may make all the difference

Considering the psychological effects that your branding has on prospects, your advertisements need to follow a similar set of guidelines. Among a sea of expertly-crafted ads, a poorly designed advert will easily become overlooked as noise. The chances that your ad will convert prospects without a hero image,  strong graphic elements, and a clear call to action is slim. In advertising, or in any form of print or digital communications, your brand’s essence speaks louder than words. To find out which advertising medium is best for your business, check out our blog called Digital or Print Advertising: Which One’s Right For Me?

A strategically focused website must attract, engage, and convert visitors. Developing a successful site is impossible without considering the user’s experience and the hierarchy of messaging. It’s important for your site to be intuitive and funnel prospects through in a predictable way. Clear messaging and conveniently placed calls to action are paramount. Think of the experience that you wish your visitors to have and try to make calculated design decisions that will move them from point A to B.

In order for your brand to dynamically engage prospects and existing customers, your site needs not only to be visually exciting, but the ease of use is important. Just as is image optimization, page load times, and overall speed. Make sure that your website load time does not exceed 3 seconds. Take note that if your site loads in 2.9 seconds, it’s faster than approximately 50% of the entire web. If your site loads in 1.7 seconds, it’s faster than almost 75% of the web!3 The most effective way to accomplish this is to partner with an experienced web and/or graphic design firm that can strategically develop a website that works best for your business.

By using graphic design, you are able to establish a consistent brand footprint across all social media platforms. Create an account on platforms where you feel your customers use most often. Try Facebook, Linkedin, Instagram, Google Plus, and Twitter, just to name a few. Using custom-branded graphics in your posts will tie your digital branding to your physical marketing collateral, leading to a cohesive brand identity. Branding your own graphics lets your audience become more interested in your business and curious to see what else will be posted in the future and therefore be more inclined to follow you on social media. Being in the age of ‘custom everything’ exemplifies the fact that people love interacting with the most unique and uncommon. Without proper branding, your page may fall prey to reposts by competing organizations that can cause potential threats to the authenticity and integrity of your brands’ voice. Take the initiative and invest in developing your own custom images and branded posts to spread your company’s presence across the internet. Find out the impact that digital marketing makes on your business by reading The Power of Digital Marketing.

In order to keep an audience engaged throughout a new presentation or pitch, you will need strategically structured and designed slides. This will be your secret weapon to winning the crowd over if paired with a smooth verbal delivery. Telling your story with enticing graphics that support your product or services’ benefits will help the sell. Be sure that the flow of the presentation is clear and concise with hard start/stops to denote a new topic or chapter. For more information on how to develop presentations that convert, check out 7 Tips For Building Powerful Presentation Decks.

Since most consumers shop with their eyes, a product sitting on a store display or shelf can only be considered as good as the label or packaging that encases it. The appeal of that label or package is made possible solely through the expertise of a team of graphic designers. Any product that your company plans on launching should be uniquely designed with your target audience’s aesthetic, taste, wants, and needs in mind so you could quickly grab their attention. It’s important to leave a lasting impression through your packaging, and it should be developed by experts that understand branding and visual hierarchy. In order for your business to compete on-shelf, it needs to memorably convince consumers that they are missing out if they leave the store without your product.

Here at a fish in sea, we’re dedicated to making your ideas sail far and wide. Whether you require graphic design services in London UK, or beyond, we can deliver a bespoke service like no other. Our areas of expertise include branding, ideation, graphic design, logo design and website design.
a fish in sea – offering a wide range of design services from our studio in London, UK
We offer a wide range of design skills that can benefit your marketing campaigns. Experienced in graphic design solutions for print or web, we can provide graphic design services, London UK or beyond. Wherever your business is based, we are sure our enthusiasm and creativity can find the right solution.
Our designers are happiest in the studio, making contemporary ideas work, for you and your company.

Corporate identity collateral, corporate stationery including letterhead, business cards and compliment slips, corporate and product branding, brochures, catalogues, folders and packaging.

Corporate and contemporary logo designs, web graphics, icons, T-Shirt graphics.

Web page design and layout, Content Management System builds, Search Engine Optimisation, Internet Marketing, e-commerce integration, Internet Marketing and 3D Renders.

Conventional media or computer graphics including image manipulation.

Artworking of catalogues, brochures, flyers, mailers and print advertising. Want to fish around our previous work? See our Graphic Design Portfolio.

If you are looking for an agency that can breathe new life into graphic design services, in London brings you the renowned and trusted company, a fish in sea. Call us on 08000 58 24 50 to start your project.