Content Marketing

As one of the first organic search marketing agencies, we have been writing high quality content from our base in Lancaster since 2000.

Before we begin your digital marketing campaign, we’ll spend time carrying out in-depth audits on your existing content, as well as the content produced by your competitors. This approach puts us in the best position to identify a content strategy that makes valuable use of data and insight.

For a successful content marketing campaign, we believe your content needs to be part of a consistent and comprehensive digital marketing strategy. This means working closely with other disciplines of online marketing – and we have everything you need under one roof.

Our content marketing services involve working closely with our SEO Team. The two services go hand in hand as their shared main goal is to produce high quality, easy to read content that matches the reader’s intent when using search engines.

The writers at SQ Digital are experts in creating the perfect tone of voice that ensures brand continuity, user engagement and which also meets the criteria set out by SEO – that’s a good use of heading structure and uploaded with the correct HTML structured text. Using search engine research, we also write blog content that we know potential customers are looking for, time and time again, we see great success with these types of blogs.

In addition to creating content designed to attract readers through organic search using SEO, PPC (Pay Per Click) is a key part of your digital marketing campaign if you’re looking for instant results.

Our Content Team is also experienced in writing outreach articles as part of a digital PR strategy, as well as ensuring that both the Content Team and our Social Media Teams apply the same tone of voice to keep all your marketing channels consistent.

By collaborating with our experts across all our teams, our content marketing executives plan and implement creative ways to inform, educate and entertain your key target audience.

Within our content-focused marketing agency, our content team will bring your bespoke strategy to life, creating a whole range of exciting and engaging content to grab the attention of your potential customers and the wider industry – this includes:

• Website content
• Landing pages
• Blog posts
• Thought leadership articles
• Visual asset design
• Downloadable guides
• Newsletter content
• PR & outreach articles
• Brand snapshots & buyer personas

Our job doesn’t just stop once we have created your content; it’s important to us that your content gets the attention that it deserves. That’s why we always use the best techniques to promote and share it, whether it’s promoting your blog posts through your social media channels or getting your articles in front of the right people through a carefully targeted outreach campaign. We’ll keep your content performing for your business.

SQ Digital has been writing content for a wide range of SME’s for well over a decade. From technical content for investment casting specialists to consumer-based e-commerce content, there is no industry we cannot write for.

Creating effective content isn’t easy. From keywords, to research, tone of voice, and feedback, there are lots of different things you need to be mindful of when creating effective content.

To secure customer engagement in the sea of web literature out there, your content marketing strategy needs to connect with your audience on an authentic level.

Well-written content will form trust, and you need a content marketing strategy that reflects this. By creating content that showcases your skills, you will seem reliable in the eyes of the consumer.

What’s more, professionally written posts are most likely to be viewed, shared, and linked by other websites.

As a result, this boosts your SEO and builds your business as an authority in the eyes of “crawlers.”

From start-ups to large corporations, we have written for businesses of all shapes and sizes and are experts in selecting content marketing plans to suit any website.

What’s more, we offer content for blogs, infographics, case studies, books, guides, and more. We also ensure that all projects are completed on time and to the highest of standards.

All good blogs need:

A well written blog article that attracts traffic will need the following attributes:

1. Well-placed keywords matching the search query
2. Provide unique and valuable information
3. Is easily readable and has a distinct tone of voice
4. Provides lots of links to other pages, and has other websites linking to it
5. Has stayed relevant over time

As well as blog posts, it’s also a good idea to have a content writer check over your website pages. Having carefully crafted and engaging pages will ensure for a low bounce rate, and will also help to improve your SERP rankings.

Did you know that the top 10 positions on a Google page receive 81.1% of all clicks, with the 2nd page receiving only 14.4%?